SERDANG: A non-governmental organisation here is calling for the public to help send 1,000 teddy bears to Syrian children.

The programme #Teddy4Hugs is being carried out in conjunction with the Malaysia Islamic Children Fair (MICF) exhibition currently running at the Malaysia Agro Exposition Park Serdang (MAEPS) until Monday.

MICF organiser, Zurriyat Ventures Sdn Bhd chief executive officer Dayang Lily Maznah Abang Muas, said the project is focused on encouraging children to donate old and new teddy bears, and plush toys for the campaign.

“The teddy bears and plush toys will be distributed to the Syrian children at the Syrian refugee camp in Idlib, Syria.

“Compassion and gratitude are two very important values which should be part of our children’s nature. The #Teddy4Hugs project in collaboration with Persatuan Kebajikan AnNajah Selangor and supported by e-commerce platform,, is a programme which aims to teach children the spirit of love and compassion for those who are less fortunate.

“We want them to be grateful for what they have been given,” she said, adding that they were aiming to collect at least 1,000 teddy bears and plush toys.

She said apart from that, there would be a series of activities that children and their parents can participate in throughout the five days event.

“There will be national level Quran storytelling competition, young architect challenge, young Muslim talent, and daily medical assistant responder workshop for parents as well as the popular #QuranHour.”

Meanwhile, CEO, Datin Nik Sarina Lughman Hashim said the e-commerce business platform was looking forward to participate in the trans-border CSR project.

“The prolonged war in Syria has robbed Syrian children of their childhood. We hope the #Teddy4Hugs will bring joy to the children there,” she said.

During the event, local cartoon characters such as Didi & Friends, Boboiboy, and Omar and Hana made special appearances to entertain the children.

Article By New Straits Times